Post by account_disabled on Dec 26, 2023 0:45:40 GMT -8
You can include your blog posts, graphic content - such as infographics, slides and videos -, aspirational photographs, dynamics, questions, among other things. Choose the best time to post according to your brand's needs , and do it regularly. Small hack: business to business companies are better off publishing during work hours, specifically in the morning and at lunch time. Update yourself with trends and take advantage of those that have to do with your industrial sector . You can use Twitter trending topics (TT) to find out in real time about everything that happens, or with paid tools like BuzzSumo. Use the right tools to manage your company's networks. A
lthough it is true that it can be done independently on each network, it is always good to have everything organized in one place, and to be able to schedule publications from there. We recommend using Hootsuite or HubSpot's Social Media tools. Give preference to the visual, do not load your copy on social networks with text — you can leave that for the blog —, better share graphic content such as infographics and videos. It is proven that Internet users are more interested in this type Phone Number List of format. Do A/B testing to see what type of content is most accepted by your audience , because remember that not all people are the same and your audience may prefer a very specific format. For example: in a social media ad you can put the same text – and design – in a carousel and in a video, to see which of the two performs better. Interact with your followers and show interest in their opinions.
This way you will be able to be captured in a more human and close way, and not as a brand that only wants to be on social networks to sell. You can do surveys on Twitter to better understand their preferences. Analyze all the metrics offered by the management tools and the social media platforms themselves, so that you can improve your strategy over time. This will also help you know the best time to publish, an aspect that we already discussed before in this same list. Collaborate with influencers to give your social media reach an extra boost . Make sure that these influencers talk about topics similar to yours, and that their audience meets the characteristics of your buyer persona.
lthough it is true that it can be done independently on each network, it is always good to have everything organized in one place, and to be able to schedule publications from there. We recommend using Hootsuite or HubSpot's Social Media tools. Give preference to the visual, do not load your copy on social networks with text — you can leave that for the blog —, better share graphic content such as infographics and videos. It is proven that Internet users are more interested in this type Phone Number List of format. Do A/B testing to see what type of content is most accepted by your audience , because remember that not all people are the same and your audience may prefer a very specific format. For example: in a social media ad you can put the same text – and design – in a carousel and in a video, to see which of the two performs better. Interact with your followers and show interest in their opinions.
This way you will be able to be captured in a more human and close way, and not as a brand that only wants to be on social networks to sell. You can do surveys on Twitter to better understand their preferences. Analyze all the metrics offered by the management tools and the social media platforms themselves, so that you can improve your strategy over time. This will also help you know the best time to publish, an aspect that we already discussed before in this same list. Collaborate with influencers to give your social media reach an extra boost . Make sure that these influencers talk about topics similar to yours, and that their audience meets the characteristics of your buyer persona.